Who’s Implementing BI Now?

This is the question many CIOs will be asking the heads of their respective business units this year and even more so in the next. Why you ask? SaaS BI or specifically Business Intelligence from Business Objects OnDemand is making it possible for the Business User to implement a BI solution without having to bid for the next open spot on the IT project roster.

A recent customer who is a leader in pain prescription monitoring required a solution that would enable them to effectively monitor whether or not their sales were achieving drug sample rate goals for each territory. As you can imagine, for a prescription monitoring company this information is vital to their business and helps them continue to be a leader in their industry. Their sales organization uses salesforce and imports the drug sample data into their SaaS CRM. The challenge was how to get their sales managers into the habit of monitoring their sample rates on a daily basis to ensure the sample rate goals were being achieved for each territory. At the time their current reporting solution ran too slow to produce this information so sales managers were either monitoring their rates on an infrequent basis or not at all.

Sales Operations was the business unit that quickly put into place a reporting solution that consisted of a sample rate dashboard showing each sales manager’s actual sample rates against their target goal. The key to the dashboard was not just the visibility into the sample rates but that it ran quickly and was live (on-demand) information. The solution comprised of Crystal Reports to design the dashboard report and Business Objects OnDemand application crystalreports.com to process and deliver the report quickly and securely within the salesforce portal.

With the evolution of Business Intelligence OnDemand from Business Objects undertaking a BI project can now be done by a Sales Administrator, Marketing Director, Operations Manager, Finance Administrator and the list goes on. To get more information on how and why that is I encourage you explore our site and turn on BI in your unit.